Social Bookmarking Benefits your Online Business- Said by Vanessa Arellano Doctor

Social bookmarking is a trend that is beginning to gain popularity with a lot of internet users. They usually use social bookmarking to bookmark their favorite web pages, or save their ‘favorites’ on their computer. This allows people to categorize the websites that they intend to store and add bookmark links to them which can lead back to your own web page. Social bookmarking also allows people to get the information that the web users want, and it gives the online community members a way of finding answers to their query.

Social bookmarking can be extremely beneficial, especially to your own online business, since the amount of traffic that this phenomenon is able to generate is viral, which what makes it such an influence on any online business. Your bookmarks will have already been categorized according to your tags, and the people who are searching for similar tags or keywords will click on to your bookmark link, generating the traffic you need to your website. Bookmarking will increase your sites traffic by a margin, and at the same time, boost your ranking in search engines as well.

Since a lot of traffic will be generated by your sites bookmarking, your search engine ranking will increase dramatically, especially if you are able to establish certain links that are very popular to a lot of users. It will also help if you are able to associate your site to certain high-ranking social bookmarking sites since their incoming links will improve your site’s page rank faster.

With social bookmarking, you can bookmark as many websites as you want regardless of what they may be, just as long as they follow the ‘terms of service’ of the bookmarking service that you have availed of. Social bookmarking also does not limit the targeted keywords that you can bookmark your websites or webpages to. Just make sure that the keywords that you choose will help you find the bookmark that you tagged it.

Social bookmarking is also very convenient since you have the ability to access your bookmarks from anywhere, as long as it has an internet connection. Since the web pages that you have bookmarked are in the net, there is no need to carry around your personal computer, which is what makes social bookmarking very beneficial to any online business.

To Franchise Your Business

The first step in franchising your business opportunity is to start by analyzing your business model. Is it profitable after allowing for your franchise fees? If it is profitable and has well defined objectives to exploit the opportunities in the market place then you are ready to move to step two.

Can the business model be easily taught? There is no point in having a profitable business opportunity if it can not be duplicated by your franchisees. A training package must be devised that assumes that the franchisee has no prior business experience.

Step three is to create a detailed and well laid out operators manual. This should be divided into two parts: one section for the franchisee and one section for the employees of the franchisee.

Step four is to create an ongoing support system for your franchisees. Some will require more support than others. A few will need more training. You will need to decide at this point who is going to actually carry out the training. Many franchisors outsource the training aspect to a qualified training company. This means that they can focus on the critical aspect of running and managing the business.

Step five is to create all the marketing material including brochures and video presentations to market your franchises. You will also need to decide where you are going to market your business opportunity. There are now a multitude of mediums where you can promote your franchise ranging from franchise exhibitions, franchise magazines and franchise websites. Many companies even advertise their franchise offering in the national press.

Bear in mind that the above steps will be under constant improvement as the franchise network grows. All the marketing material, ongoing support and training will have to be developed as weaknesses are discovered.

Finally, a system will have to be created to deal with franchisees that are deemed unsuitable after they started managing their business. No matter how comprehensive the recruiting programme is, it will be very difficult to weed out all the unsuitable candidates until they actually start running their business.

Finding the right franchisees, training them properly in all your systems and providing full ongoing support should reduce the numbers who end up failing as business owners.